Why Are More Mobile Casinos Launching Sports Betting Services

Over the last few years, we’ve seen big-name mobile casinos launch sports betting services in the United Kingdom, expanding their gambling activities for all players. But why are more mobile casinos launching sports betting services in the United Kingdom, and why does that benefit gamers?

Mobile Casinos In The UK: What They Offer

According to a report from the Gambling Commission from November 2021, online casino gaming remains the most popular form of gambling, and the likely reason for this is because mobile casinos now offer a diverse range of casino content, including video slots, table games, live casino with real-life dealers, scratchcards, bingo, and more depending on the website.

The games provided by casino developers like NetEnt, Big Time Gaming, Evolution, Yggdrasil, and others all cover a diverse range of themes and interests, and there’s something for everyone, whether that’s playing advanced video slots, online versions of traditional table games, live versions of said tables, or something else entirely.

All of the above, as well as the casino’s range of promotions for new and long-term users, great customer support, and the ease of making deposits and withdrawals, make playing at a mobile casino an unbeatable experience, and one that surely beats playing at brick-and-mortar venues.

The Appeal Of Sports Betting

So, why, if casino games are so popular, are more mobile casinos launching their own sports betting services? Well, sportsbooks offer a wider range of gambling activities for you to enjoy, including the ability to bet on sports games, various cultural events, and political events too.

If that’s not enough, most sports betting sites also allow you to wager on virtual sports, enjoy in-play sports, and they tend to offer a range of sports betting promotions of free bets, cashback, and boosted odds. Similarly to mobile casinos, this comes together to provide you with an overall exciting package and experience, albeit different to what you get from smartphone casinos.

Now, if well-known mobile casinos decide to integrate or launch a sports betting service, they’re going to appeal to an entirely new range of people and attract new customers who may then move on to the casino games too. However, it is important to understand that some people who bet may only do so during large events or events that are of interest to them, so they won’t necessarily be a regular bettor, but it’ll benefit the operator regardless. 

Mobile Casinos Integrating Sports Betting

With the above in mind, numerous mobile casinos – examples include LeoVegas, Mr Green, Mr Play, and more – have since launched their own sports betting services. From what we’ve seen, these sports betting services are usually available as part of the mobile casino site under a different tab, and they provide what you’d expect from a mobile sportsbook; the ability to wager on various sports and events. These mobile sportsbooks also have their own promotions separate from the casino, including welcome offers and promotions for long-term bettors.

Now, the major downside to sportsbooks on mobile is that, much like with casinos, you’ll have to either play through your internet browser or through a dedicated app. While playing in-browser will allow you to simultaneously access both a brand’s sportsbook and casino, anyone playing through apps will likely have to install separate apps for the casino and sportsbook, taking up hefty storage space on your device.

All of this has helped the mobile casinos attract a new audience while expanding the activities their customers can enjoy. It’s a win-win for both operator and customer, so expect to see even more mobile casinos launch sports betting services in the coming years.

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